A Design Sprint is a recipe for how to solve challenges and test solutions with real users in just four days.
It’s more executable than Design Thinking and faster than Lean Startup.
It's a shortcut that allows you to go from idea to learning from the market without actually building anything.
Lean Startup Iteration Cycle
The idea behind the Lean Startup is great. You have an idea, you get it out there, collect data from users and then iterate. The problem is that the building-part always takes longer than expected:
Many teams believe that they need to actually launch a working product in order to get useful data. This typically results in the team spending months building an MVP (Minimum Viable Product) to get data, and the learning cycle takes forever.
In a Design Sprint the idea is to get data in just 4 days. We skip the building and launching of the MVP. Instead, we build a high fidelity prototype that we test with 5 real users. In this way you can save months of work.
Why Design Sprint?
A Design Sprint it the fastest way to align a team towards a clear direction that is based on real data from users.
It contains the most important parts from Design Thinking and Service Design, put together in a sprint. The sprint is battle-tested and iterated hundreds of times in companies like Google and Facebook. It was created by Google Ventures (GV) to help their portfolio of startups create successful products.
Design Sprint 2.0
The original Design Sprint is almost perfect. However, many teams struggle with the map and the storyboard. We have improved these exercises by adding more guidelines. In addition, we have been experimenting with different ways of designing the process, inspired by the Berlin-based Design Sprint Agency AJ&Smart.
The result is that we're able to get the same results in 4 days, instead of 5 days. With less hassle! This is Design Sprint 2.0. It saves you more time and you'll get better results. The best part: it is approved by Jake Knapp, the inventor of the original Design Sprint.
On Monday you understand the problem and sketch solutions. On Tuesday you decide what solution you want to build and make a storyboard. On Wednesday you prototype the solution and on Thursday you test that prototype with five real users.
If you want to end up with a more “production-ready” prototype we can do a iteration sprint the following week. The iteration sprint is a little different:
The Value of a Sprint
According to our clients the value you get by doing a sprint is not only a user-tested prototype, but also a change in the team's mindset. After a Sprint, the team understands and knows how fast it really is possible to bring digital products to the market.
Frequently Asked Questions
Why run a sprint?
Most products fail because users don't really want the product. The Design Sprint is the best way to find out if a product will fail, before you invest time, energy and resources. The Design Sprint helps you create and test a solution in just a 4 days.
What's the outcome?
Solve a problem in 4 days and potentially save months of work.
Improve your teamwork by learning Google and Facebook quality work methods.
Be more human-centered by learning to prototype and test rapidly.
What do you need?
An important problem it is urgent to solve.
A team with the 4-7 people with the most knowledge about the problem.
Dedicated for two days.
A large meeting room booked for two days.
What are examples of an important problem?
Developing a new product or service.
Improve an existing product.
Testing a new feature.
What's the Sprint like?
The team works together in the same room.
They are guided through the sprint minute by minute by an experienced facilitator.
The sprint includes many breaks and energizers. It´s a lot of fun!
What are you left with?
One or more innovative solutions to the problem in the form of battle-tested high-fidelity interactive prototypes.
Five user interviews and tests recorded on video.
A team with an aligned view of where to move on from here.
A team that has understood why they should move faster and be more human-centered.
Methods and techniques for how to move faster and be more human-centered.
Methods and techniques for what?
How to create a Customer Map 2.0.
How to generate ideas efficiently in teams.
How to draw sketches correctly.
How to make decisions in the team without wasting time on discussions.
How to create a Storyboard 3.0.
How to make a digital prototype in a day.
How to conduct user interviews and tests.
How to produce something that many in the team have ownership of.
If you want to run a Design Sprint, you need an experienced facilitator. The sprint consist of more than 20 exercises. Experienced facilitators hold your hand through each exercise make sure you maintain high energy levels and focus through every minute of the sprint.